Based on the exclusive consumption big data, UnionPay Smart has built up our unique service system on retail, hotel, tourism, automobile, aviation, finance, FMCG, and provides services including BI analysis and comprehensive smart marketing for clients. We empower brand marketing to react the market change.
Three Solutions to Digital Marketing
Accurately Responding to Brand Demands
  • The search engine of potential consumers

    Unique method to create high effects
    Quickly target the right audience
    (POS radar/keyword filter/ Business district filter)

  • Intelligent segmentation

    Continuous activation of platform data
    Response to all brand demands on audience segmentation
    (Customized tags/Combination grading/Lookalike)

  • Multi-function platform

    Overall solutions
    Efficient manage-service
    vs
    Intelligent self-service operation
Data-Driven Precision Marketing
Integrate All Types of APP Resources
  • 3 billion

    independent devices
  • 3.5 billion

    highest daily requests
  • 30

    directly connected top publishers
Effective Solution for Brand Marketing
  • New retail
    By applying the real consumption data of UnionPay, UnionPay Smart can help the clients to narrow the gap between online and offline retails. A marketing closed-loop can be formed with the multi-dimensional applications on big data, which is conducive to a clearer allocation and optimization of marketing resources for retail clients.
  • Tourism
    By collecting and analyzing the overall tourism consumption data, UnionPay Smart can precisely target the audiences through its unique AI prediction model. A deeper digital marketing strategy can be reached when we've tracked the whole process of customers' decision.
Digital Marketing