Based on the exclusive consumption big data, UnionPay Smart has built up our unique service system on retail,
hotel, tourism, automobile, aviation, finance, FMCG, and provides services including BI analysis and
comprehensive smart marketing for clients. We empower brand marketing to react the market change.
Three Solutions to Digital Marketing
Accurately Responding to Brand Demands
The search engine of potential consumers
Unique method to create high effects
Quickly target the right audience (POS radar/keyword filter/ Business district filter)
Continuous activation of platform data
Response to all brand demands on audience segmentation (Customized tags/Combination grading/Lookalike)
Efficient manage-service vs Intelligent self-service operation
Data-Driven Precision Marketing
Integrate All Types of APP
highest daily requests
directly connected top publishers
Effective Solution for Brand Marketing
By applying the real consumption data of UnionPay, UnionPay Smart can help the clients to
narrow the gap between online and offline retails. A marketing closed-loop can be formed with the
multi-dimensional applications on big data, which is conducive to a clearer allocation and optimization
of marketing resources for retail clients.
By collecting and analyzing the overall tourism consumption data, UnionPay Smart can
precisely target the audiences through its unique AI prediction model. A deeper digital marketing
strategy can be reached when we've tracked the whole process of customers' decision.