As a subsidiary company of China UnionPay, UnionPay Smart was established in 2012. Relying on the huge data resources of China UnionPay at home and abroad, UnionPay Smart has built a one-stop service platform based on consumer data and keep improving it, which provides UnionPay and its partners with various big-data application solutions in industry analysis, business decision-making, digital marketing，business strategy，investment advisory and market research and consulting.Two core business of UnionPay Smart are digital marketing and smart finance.
Supported by the real-time bank transaction data of China UnionPay inside and outside the country, UnionPay Smart integrates data from banks, operators, internet and institutional groups, and takes unified management of it.
With the most advanced data mining technology, elaborately builds a big data model,outlines the portrait features of the UnionPay cardholder and UnionPay special merchants.
Provides industries like retail, finance, automotive, real estate, tourism, Internet with big data applications and solutions to help enterprises to comprehensively enhance the operating efficiency and develop an innovative business model.